In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of …
With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are no-brainers. Just follow the steps and rest assured there is minimal risk for a Google takedown. However, it can be easy …
Responsive web design is the need of the hour. All the new websites that are being designed should embrace responsive technology and all the existing websites should consider moving to responsive website design technology. Why is responsive website design so very important and what are the advantages of using this technology? Optimum user experience Statistics …
Before you invest your time in optimizing off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms. If the content of your web pages isn’t good enough, …
Landing pages for your business can be very important and have a lot of value. Contact WSI for any questions you may have about designing an effective landing page for your business. Contact us at 704-455-8573. WSI Proven Results
The battle between websites can get downright fierce in some industries while other verticals require very little to rank or outperform their online competition. In either business scenario, there are three easy, but proven effective website changes companies can make to gain the upper hand on their less-optimized competition in the local search market. 1. …
People who are new to search engine optimization and website promotion often want immediate results. Unfortunately, the competition on the Internet is fierce. Search engine optimization is a marathon. It’s not a sprint. If you want to reach the finish line, you have to have to get in shape. If you want to get high …
Already tough to master on desktop, building search for mobile presents a whole new set of challenges: severely restricted screen sizes, low user patience to wade through result sets, and major demands on speed. In light of these challenges, how can we design a mobile search experience that feels natural and rewards (rather than punishes) …
In August we ran our annual ‘Local Clicks & Calls’ survey in which we asked local business owners and local search marketers about which digital marketing channels drive leads & deliver the best ROI. We’ve just published the full results on our blog, which you can view here. Key Findings: Most time / effort is …
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