What exactly is local SEO?

Local SEO is a marketing technique, which connects your business to consumers who conduct searches within a specified geographical area. Many people who use search engines don’t just want to find a plumber, a florist, a sports store, an accountant or a marketing agency in the state in which they live. They want a business that is located within a few miles of their front door. Local SEO enables you to capture the attention of consumers in your local area.

How can local SEO help your business grow?

In days gone by, if you wanted to find a local company, you would reach for the phone book, trawl through adverts, pick up your phone, and make a call. Today, the phone book has been replaced by search engines. This means that if you’re a business that wants to dominate the local market, you need to have an online presence. Local SEO will help you to attract attention online and drive local customers towards your website. There are four main benefits to employing local SEO for your business. These include:

1. Local SEO will improve your search ranking, making your business more visible online.
2. Local SEO boasts superior conversion rates to all other types of local advertising and marketing.
3. Local SEO caters for customers on the go, opening you up to the ever-growing mobile market.
4. Local SEO connects you with Google Map users and those who utilize other navigation apps.

Why is local SEO important?

Local SEO is crucial for modern businesses because a significant proportion of web users use search engines to find products or services in their local area. It is estimated that more than 50% of search engine queries now have local connotations. If you have an excellent ranking, there’s every chance that you can capitalize on this level of interest. If a search engine user is looking for a business like yours in the area in which you are based, you want to ensure that they choose you. If they can’t find information about your website, and your links aren’t appearing on the first page of the search engine results, this is going to be a virtually impossible task. A local SEO company can help to ensure that your business is visible to local customers who are trying to locate the services and products you offer. Improving your ranking will increase traffic to your website, generate more leads, and hopefully, increase sales and profits.

What are the benefits of local SEO?

Hiring a local SEO company is likely to bring several benefits, including:

• Visibility and presence: 97% of people now use search engines to find local businesses, and up to 95% of them won’t even bother to look past page 1 of the results. An effective local SEO campaign will improve your ranking, ensuring you reap the rewards.
• Increased traffic and generating high-quality leads: local SEO targets consumers who are likely to have a genuine interest in your business. It’s no use attracting interest and traffic from customers in a different state or country. Local SEO ensures that people who visit your website and click on your links are genuine, high-quality leads.
• Tailored campaigns: modern-day consumers expect a personal touch, and local SEO enables you to target individuals and small groups within the local area.
• Competition: success in business boils down to outshining your competitors. Local SEO can help you to stand out from the crowd. Less than 50% of businesses currently employ local SEO, so you’re bound to get a head-start if you call WSI today.

Could your business benefit from local SEO?

If you’re not familiar with SEO marketing, you might assume that it’s not worth the effort. The reality is that local SEO can make all the difference to any local business. A growing number of consumers use the Internet to research and locate services and products within their local area, and as a business, it’s so beneficial to take advantage of this trend. With local SEO, you can ensure that you’re at the front of the queue when people search for relevant businesses or services in your area.

If any of these statements apply to you, we recommend getting in touch with WSI:

• You’re a local company owner
• You operate within specific geographical areas
• You run a franchise
• You want to generate more leads and improve the quality of those leads
• You want to put your company on the map and attract interest from customers who use Google maps and similar programs and apps
• You run a company that has branches and offices, but doesn’t offer a nationwide service

 

Why should I hire a local SEO company?

If you run a business, and you have a website, you could be missing out on incredible opportunities by failing to recognize the power and influence of search engine optimization. SEO is all about attracting interest online and making sure that your business appears as far up the page as possible when a consumer conducts a search related to your business. Local SEO is designed for local businesses, and it enables you to connect with people who are searching for products or services that are relevant to your company in your local area. By investing in local SEO, your business will attract more attention, your website will receive more visits, and you can take advantage of high-quality leads, which are likely to be converted into sales.

If you’re not experienced with SEO and local SEO, it can be a confusing proposition. This is why it’s so beneficial to work with a company that has expertise in this area of marketing and customer engagement. At WSI, we recognize that running a business can be like juggling several balls at the same time. We aim to free up time and enable you to focus on the core aspects of running your business while driving sales and generating leads. We take care of the legwork for you, designing and implementing a bespoke local SEO campaign, which targets the right buyers. We will provide both on-site and off-site optimization and we’ll handle every aspect of your online branding to ensure you capitalize on local searches. Once your campaign is up and running, we monitor performance, analyze results, and keep an eye on the competition to ensure you get the best out of your local SEO strategy.

Call us today!

Search engines play an increasingly integral role in the way we shop for products and locate local businesses. If your business isn’t benefiting from a tailored local SEO strategy, why not get in touch with us today to find out more about how WSI could put your business on the map? We have a team of skilled, creative, experienced and passionate experts ready and waiting to help you attract local customers and generate leads. We use tried and tested, high-quality white hat SEO methods, and we have an excellent track record.

If you’re looking for a local SEO company you can trust, why not get in touch today? Call us on 704-455-8573 to arrange a free consultation.

Contact us to schedule your consultation.