In August we ran our annual ‘Local Clicks & Calls’ survey in which we asked local business owners and local search marketers about which digital marketing channels drive leads & deliver the best ROI.
We’ve just published the full results on our blog, which you can view here.
- Most time / effort is spent on Local & Organic SEO
- Local & Organic search deliver the greatest ROI & quality leads
- Social media, Display ads & Bing ads deliver the lowest ROI
- Organic & Local search deliver the highest quality leads
- Local search delivers the highest % of clicks & calls on average
- 34% of respondents would choose Local search above any other channel