Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers’ arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over our search campaigns in the same way we leverage RLSA (remarketing lists for search ads) as bid only. There are also many other features that you may …
Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving at a Web page. This makes having a strong presence on Google incredibly important. If the target audience is arriving via a search, then an organization …
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. Marcus Miller on September 2, 2016 at 12:32 pm This may seem strange coming from an SEO guy, but there are many situations where organic search may not …
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