About 68% of all online activity begins with a search engine like Google. Unfortunately, 75% of people never look beyond the first page. If you’re not appearing on the first page of a search, consumers might not find you. With search engine marketing (SEM), you can give your website’s ranking on search engine result pages a boost! …
Stat Attack: The Key Statistics You Need to Shape Your PPC Strategies Maybe you’ve been using pay-per-click advertising for some time or you’re adopting it now. Either way, you need the right information to create successful campaigns. That’s why knowing the statistics is so important for developing PPC strategies. We’ve collected some of the most …
Be the MVP of Your PPC Strategy: 9 Tips for More Successful Pay-Per-Click Ads Are you having trouble with your PPC strategy? PPC is an effective marketing tool for many reasons. For instance, it can work in conjunction with SEO to help you generate massive traffic. Its passive traffic generation is another reason why marketers love …
It’s hard to believe that there are still businesses not taking advantage of the benefits of PPC advertising when you look at how search engines have shaped our buying habits. For customers who are looking to buy, 65% of them are clicking on paid advertisements. Why? Convenience, of course. These paid advertisements are the first results that …
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