Be the MVP of Your PPC Strategy: 9 Tips for More Successful Pay-Per-Click Ads
Are you having trouble with your PPC strategy?
PPC is an effective marketing tool for many reasons. For instance, it can work in conjunction with SEO to help you generate massive traffic.
Its passive traffic generation is another reason why marketers love PPC, as proven by the fact that PPC is responsible for generating over 80% of Google’s revenue.
However, it being a successful strategy doesn’t mean you’re guaranteed to succeed with your PPC campaign. Many people find their PPC campaigns don’t give them the outcome they expect. This leads many to believe that PPC is a dead marketing strategy.
What they fail to realize is that a PPC campaign needs a certain degree of maintenance to be successful. Lucky for you, we’re here to help you and your campaign succeed. Read on for some tips on how to launch and run a successful PPC campaign.
1. Pick the Right Times to Show Your Ads
What makes a PPC campaign successful is the number of clicks it gets from your target audience. For this to happen, your target audience will need to see your ads when they’re online. You can make sure they see them in many ways.
The best way to ensure they do is by getting to know your audience. You can do so by asking them to answer a survey. This method will help you increase your customer engagement as well, helping with your SEO score.
The problem with this method is that there’s no guarantee your audience will take the time to answer your survey. Instead, you can track data using Google Analytics. Google Analytics tracks your visitors whenever they go into your website.
It will show you data like what time they visit and such. You can use this data to adjust the time you show your ads on other websites. This makes sure they reach your intended demographic.
2. Have a Myriad of Ads
This is an important part of a PPC campaign because people often tire of viewing the same ads over and over again. This will keep interested in your service/product by giving them a variety of ads to view. Often, writing around 5-6 influential ads is enough to engage customers for months.
Granted, writing advertisements is not an easy task. You can make it easier though by narrowing down your focus. This means keeping things within the scope of what you offer.
This is an easy way to help you come up with different ads. Remember to designate the ads to different websites and time-slots. This will make sure everyone sees every ad.
3. Localize Your Ads
Speaking of designating ads, another way to boost the success of PPC strategies is by localizing the ads. This makes it easier for your ads to appear before others in a specified area.
You can do this through a method called geofencing. Geofencing an area makes anyone entering it see your ads when they log in on associated websites. You can also set it up to send a push notification to anyone entering the geofenced zone.
4. Step Up Your Bidding Strategy
Bidding is what you need to do to get keywords for your PPC campaign. This is often the first thing you need to do before you even get started on your campaign. This means that this is the step that defines the purpose of your PPC.
So, instead of bidding on random keywords and making a campaign revolving around what you got, there should be a purpose behind every bid that you make on PPC platforms. An easy way understanding this is by first defining the purpose of your bids.
Bidding on the right keyword can help you increase your website’s traffic, increase the value of the clicks you receive, target a niche, or get more people to click on your ads. Depending on your purposes, your bidding strategy should flex to meet it.
5. Up Your Keyword Standards
Most of the time, people settle for easy to get keywords because… well, they’re easier to get. Doing this tends to yield a low click rate for their ads. This then leads to their campaigns crashing and burning.
Instead, you should contend to get high-quality keywords. Yes, the competition is fierce and they may cost more than other keywords. These keywords tend to pay for themselves with the results they show, though.
6. Make a Negative Keyword List
Despite how they sound, negative keywords are beneficial for any Google campaign. These are the keywords that ensure your PPC ads don’t go to waste. This is important because countless people see advertisements they’re not interested in.
For example, your company sells printed greeting cards. You don’t want your ads to appear when people search for digital cards. To prevent this from happening, you need to include negative keywords like “digital greeting card” and Google will guarantee your ads don’t pop up when people search using those key phrases.
This tends to happen when they search for something close to the main keyword but with minor differences. Search engines still interpret these as searches on the keyword you bid on. So, they show the ads but, as expected, users won’t click on them.
This lowers the rank of your ads, affecting how successful your PPC campaign will be. Negative keywords will help prevent that from happening. They do this by filtering out any unwanted search queries.
This will also help you save some money that search engines may charge you from unsolicited traffic.
7. Keep Track of Conversion Rates
PPC platforms like Google AdWords have an option to help you track conversion rates. Most people tend to ignore this as they think it’s not important. What they don’t realize is that this helps you with PPC optimization.
Tracking your conversion rates will allow you to find out which keywords are successful in bringing your demographic to your website. This helps you find out which ones are not pulling their weight. This allows you to remove them from your PPC campaign altogether.
8. Make Use of Ad Extensions
Ad extensions are an underrated tool for PPC. These allow you to give more information about your product/business to online readers. Giving them these bits of information may be what convinces them to check out your website.
Not to mention doing this also increases your SEO score. This means your website will rank higher on search engines. It also means your ads have an even greater chance of appearing all over the internet.
9. Update Your Links and Site Information
One of the biggest mistakes websites make during is not updating their content and links. This leads to many visitors and potential customers to visit a broken website.
Often, it’s only the link on the ad that’s broken. Fixing these broken links is easy since all they need to do is redirect it or fix the landing page. The only thing worse than this is having a link that leads to a non-functional website.
As you can imagine, this is doesn’t leave a good impression on potential customers. So, you should update your website on a regular basis. Also, check your ads to see if the pages they lead to still work.
Perfect Your PPC Strategy Today
A successful PPC campaign doesn’t have to rely on luck. You can help it succeed by doing all the things mentioned above. Read up now and foolproof your PPC strategy now!
Do you have any question on PPC? Contact us here today and we’ll get in touch with you as soon as we can. We can also help you with SEO, social media marketing, and other kinds of digital marketing.