Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. Marcus Miller on September 2, 2016 at 12:32 pm This may seem strange coming from an SEO guy, but there are many situations where organic search may not …
Today, with nearly every business looking to have an online presence, it is important to have an edge over your competitors. Even though the “map” rankings have been shown time after time to drive business and revenue to local businesses, there are still a ton of small businesses that have neglected the basics of establishing …
With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are no-brainers. Just follow the steps and rest assured there is minimal risk for a Google takedown. However, it can be easy …
Before you invest your time in optimizing off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms. If the content of your web pages isn’t good enough, …
Landing pages for your business can be very important and have a lot of value. Contact WSI for any questions you may have about designing an effective landing page for your business. Contact us at 704-455-8573. WSI Proven Results
The battle between websites can get downright fierce in some industries while other verticals require very little to rank or outperform their online competition. In either business scenario, there are three easy, but proven effective website changes companies can make to gain the upper hand on their less-optimized competition in the local search market. 1. …
Already tough to master on desktop, building search for mobile presents a whole new set of challenges: severely restricted screen sizes, low user patience to wade through result sets, and major demands on speed. In light of these challenges, how can we design a mobile search experience that feels natural and rewards (rather than punishes) …
In August we ran our annual ‘Local Clicks & Calls’ survey in which we asked local business owners and local search marketers about which digital marketing channels drive leads & deliver the best ROI. We’ve just published the full results on our blog, which you can view here. Key Findings: Most time / effort is …
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