SEO for Dentists: 5 Reasons Why it’s Important for Your Office
Running a dental practice comes with its share of challenges. Depending on where you live, you may be competing against dozens or hundreds of other professionals in the field. One way to stand out from the crowd and drive traffic to your practice is to focus on dental SEO.
Search engine optimization, or SEO, is the practice of optimizing your website for Google and other search engines to boost its visibility online.
Link building, content writing, and other SEO strategies can improve your rankings in search results. As a result, you’ll get more clients and revenue.
Think about this: Google is the new Yellow Pages.
In 2016, over one million consumers used Google Maps to find local stores, products, or services. Nearly 85% conducted local searchers. These numbers have increased ever since.
So, what’s SEO all about? Most importantly, how does it benefit your dental practice? Read on to find out!
Benefits of SEO for Dental Offices
Search engine optimization can increase both the quantity and quality of traffic to your website. When done right, it may improve your reputation, raise brand awareness, and reduce advertising costs.
As a dentist, you’re targeting local clients. Therefore, it’s in your best interest to optimize your site for local searches. About 30 to 40% of consumers find local businesses through Google Maps and other similar services.
If, say, your dental office is located in Phoenix, Arizona, you can optimize your website for local search queries, such as “best dentist in Phoenix, AZ,” “downtown Phoenix dental,” “family dentist in Phoenix” and so on.
To further increase your visibility online, create a business listing on Google and add your dental practice to Google Maps. Off-site SEO strategies, like guest blogging and link building, are helpful too.
The thing is, most consumers don’t scroll beyond the first page of search results. No matter how great your website is, prospective clients may not be able to find it online unless it’s optimized for the search engines.
A well-thought-out SEO strategy is essential for reaching your target audience. Simply put, it puts your business in front of the right customers, which in turn can help you build trust and increase sales.
Interested to find out more? Here are five reasons why dental SEO is crucial for your practice!
1. Dental SEO Drives Organic Traffic
There are several ways to promote a business online, with SEO and pay-per-click (PPC) advertising being the most popular.
A major advantage of SEO over PPC is that it drives organic traffic. This means that potential clients will find your site via Google, Bing, and other search engines — not through paid ads.
With PPC advertising, you must constantly spend money to get traffic.
While it’s true that you only pay when someone clicks your ads, you’ll still end up spending more compared to SEO. Plus, it takes some practice to set up an effective campaign and maximize your ROI.
Generally, it’s recommended to use both SEO and PPC. However, note that SEO delivers longer-lasting results and may reduce your advertising expenses.
2. Improve User Experience
Dental SEO does more than just make your website search-engine friendly. It also enhances user experience, leading to higher engagement rates.
Imagine you’re searching for a dental office online. You find a couple of websites and check them out. Would you reach out to a dental office with a strong online presence and quality website content or one with an outdated website that takes ages to load?
Google and other search engines aim to improve user experience by providing people with the information they need.
Google Panda, for example, is an algorithm update that came into effect in 2011. Its role was to push websites with poor quality content further down the search results and reward unique, relevant content.
By optimizing your dental website, you’ll provide users with better online experiences. Customers will find it easier to navigate your site and get the information they are looking for.
3. Build Trust and Credibility
A well-optimized website that provides quality content can boost your credibility and reputation. After all, there’s a reason why most users stick to the first page of search results. Consumers trust Google and other search engines when it comes to finding information online.
As discussed earlier, dental SEO may also improve the way users interact with your website. This factor alone can help you build trust and credibility.
4. Gain Competitive Insight
SEO can also reveal valuable insights into your competition.
An experienced dental SEO company will use the latest tools to identify and analyze your competitors’ websites. You’ll know exactly how much traffic they have, where they are getting links from, and what keywords they’re ranking for.
Next, you may use this data to improve your SEO strategy.
For example, you can find popular topics that your competitors are ranking for and then write more detailed articles. This can increase your chances of outranking the competition and make it easier to build your authority.
5. Achieve Long-Term Success
Unlike traditional advertising, dental SEO yields long-term results. A well-optimized website could rank on the first page of Google for months or years. This would result in substantial savings, higher revenue, and more leads.
Note that SEO takes time to work. If you do it right, you should see results within six to 12 months. However, your efforts will pay off in the long term.
Grow Your Dental Practice in Today’s Digital World
A strong online presence isn’t just something nice to have. Whether you’re planning to launch a dental business or expand your operations, digitalization is a must. With dental SEO, you’ll find it easier to attract, engage, and educate patients.
As a health professional, you may not have the time or expertise needed for SEO. That’s why we’re here. Our digital marketing team has over two decades of experience in web design, PPC advertising, SEO, and mobile marketing.
Contact us today for a free consultation! Our team is ready to answer any questions you may have.