What Is Geofencing? How Does It Work With SEO?
In the realm of SEO and marketing, new strategies and approaches are discovered by the day. But it’s the tried and true methods that keep working and build the markets of the world.
Have you heard of geofencing? In premise, geofencing is a location-based service capability that is present within many apps used on mobile devices. Ok, but what does have to do with SEO?
Well, geofencing when combined with marketing makes for a highly-tailored and targeted experience for both the consumer, and the business. This means that you can target customers that you care about, and consequently, the customers care about you.
If this sounds interesting, keep reading to learn more.
What Is Geofencing?
As mentioned earlier, geofencing is a location-based service capability that is present within many software and makes use of RFID, GPS, Wi-FI, and cellular data to activate pre-determined activities when the device enters/exits boundaries that are set up in terms of geographical presence.
Hold on, but what does that mean? Well, think of geofencing like an motion-triggered radius for lights in a backyard. Geofencing allows you to set up virtual fences, in which entry or exit will trigger an action that is monitored by your enterprise.
Therefore, instead of alerting the household owner of somebody entering the area, geofencing triggers a notification to you when an event like that happens. In the real world, these events can be a visit to your store, or the store of a nearby competitor. So what is geofencing? It’s a powerful tool.
What Is Geofencing With SEO?
Geofencing SEO/marketing is a powerful tool for businesses to engage their audiences. For instance, relevant messages can be sent to the smartphone of their users when they enter a geographic area or boundary.
It’s a desktop and marketing strategy that provides multi-channel/local businesses the chance to interact with potential clients and customers who are more likely to ready to buy something before they even walk into the store’s door.
A geofencing SEO strategy can make use of promotions and product offerings that are sent to potential customers on their device when they trigger a web search in a specific location, such as a neighborhood, store, or mall.
Markets are constantly shifting, and clients often find themselves burdened with unnecessary ads. Geofencing allows the business to capitalize on the most important factors of the customer’s journey: location and time.
What does this mean for you? It means you get to deliver the correct message at the right time and the right place. This type of SEO is powerful for connecting the business with pre-existing and new clients.
How Does Geofencing SEO Work?
Successful geofencing SEO creates a powerful engagement between a customer and a business. A business can make use of this mobile marketing application by combining precise customer targeting alongside personalized and transparent messaging.
Geofencing starts with the tech. This SEO makes use of tech such as IP Addresses, GPS, beacons, etc. When someone with a device who has an app related to your business or makes use of a key query in a search, and then enters a determined area, they will receive a notification, ads, and messages relevant to them.
Because of the hyper-localized audience, the geofencing SEO produces qualified leads. This leads to better clicks and improved ROI, and the most important return on ad spend.
This strategy makes use of the customer’s needs at the time of their peak. This means you have to understand the client base and harness the power of “near” searches. Demographics and search analysis plays a crucial role in the success of your geofencing strategies.
Let’s take a look at the greatest benefits of geofencing SEO.
The greatest benefit of geofencing is the fact that your message becomes increasingly relevant to the customer. By reaching out to those who are geographically close, you’re more likely to see a conversion than if you were to cast a wide net.
High-quality leads to equal efficient marketing budgets. With geofencing, you can reach the right audience at the right time. This means less spending on irrelevant customers.
When done correctly, geofencing brings an entirely new realm of data. With the right team, you can collect lots of important data on traffic duration, pattern, and message efficacy.
Geofencing bridges the gaps between action and advertising. You can see when the ad was seen and whether or not an action has been taken. This is great for determining the true ROI of your business.
Can Geofencing Be Used Without SEO?
As more enterprises move towards spending their budgets on digital advertising, local SEO, and mobile marketing – location-based SEO is the greatest way to maximizing the efforts of a tight budget.
Both SEO and geofencing can have a lasting impact on your business. Geofencing will help the business engage their top-funnel clients. When you have a solid plan for SEO, and you’re ranking well for keywords, the same people who ads from your geofencing will be more like to visit your listing, regardless of what they searched in their queries.
Not to mention, Google places a greater preference for ads with higher quality scores. These scores are based on assumed click-through rates, landing page experiences, and ad relevance. The more relevant the page, the higher the score.
The higher the score, the less you have to pay to get your ad seen. And how does Google determine the landing page experience and relevance? Got any idea? The answer is SEO, therefore, geofencing and SEO go hand-in-hand.
Geofencing for You
You were asking yourself, “What is geofencing?”
Now, you have the answer and you are well on your way to improve your marketing efforts and captivate the most important clients for your business. As long as you approach your marketing from a variety of angles, the likelihood of your business flourishing is second-to-none.
If you’re interested in taking your business to the next level, get in touch with us and we will gladly accommodate your marketing needs.