You use Google every day to find what you need.
Most importantly, your future customers are doing the same thing right now to find businesses just like yours.
But how do you make sure you’re the first result they see?
You guessed it: SEO.
But not just any SEO strategy will work. You need powerful solutions that are equipped to withstand any algorithmic change.
In this guide, you’ll learn 10 bulletproof SEO solutions that will improve both your online visibility and rankings.
1. Write High-Quality Content
This cannot be stressed enough: content matters. Google has made it abundantly clear that low-quality content will not be tolerated in SERPS.
If you’re wondering what happened, look no further then Google’s Panda update. This algorithmic change effectively lowered the rankings of low-quality sites.
What defines a low-quality website?
- Sites thin on content
- Content that lacks authority
- Duplicate content
- Spelling and grammar errors
- Factual errors or fake news
- Unsubstantial content
- Spam links
If any of these problems ring a bell, your first step is to conduct a content audit ASAP.
2. On-site Optimization
Website content quality is an on-site SEO method. On-site optimization are SEO solutions that you implement directly on your site.
Other on-site methods include:
- Search-friendly URLs
- Optimized meta descriptions
- Easy navigation
- Fast-loading speeds
- High-quality multimedia
- Schema markups
- Internal linking
Don’t forget to include web design on your on-site SEO checklist. You have just a few seconds to impress!
3. Be Authoritative
In SEO, authoritative websites refer to high-quality sites that are clearly run by experts or enthusiasts.
This doesn’t mean you have to be a Pulitzer Prize author. But you have to put serious effort into the websites you build.
Along with topic knowledge, your website should be free from writing errors. Avoid factual errors and the unfortunate label of ‘fake news’ too!
To remain authoritative, cite your sources and include case studies, trend reports, and data visualizations.
This is about gaining the trust of both visitors and Google.
4. Go Mobile
Check your website on your mobile phone. If it’s just a shrunken version of your desktop website, you have a problem. This means your website isn’t optimized for mobile.
Likewise, if it’s hard-to-read, slow, and difficult to navigate, it’s not yet optimized for mobile devices.
Fortunately, you can fix this by implementing a responsive design ASAP.
In the meantime, you can enable google AMP on your website.
5. Build Quality Backlinks
Backlinks are URLs that link back to your website. But not all backlinks are seen alike in the eyes of Google.
Since Google launched their algorithmic update, penguin, webmasters have been subject to a far more strict link building parameters. This means no more spammy, low-quality, or irrelevant backlinks.
Rather, you should aim to attract high-quality backlinks from relevant publishers and influencers in your niche. You can do this by consistently posting high-quality content, guest posting, engaging with influencers on social media, and promoting content across marketing channels.
Never created an infographic before? Put this on your SEO checklist because infographics can boost traffic by more than 12% and are shared three-times more on social media.
Studies also show that people retain and process information better when text is accompanied by visuals.
This is a great way to attract relevant backlinks to your site and show the internet that you’re an authority on what you do.
7. Rethink Your Keyword Research
SEO is dynamic. Many SEO solutions that worked in the past are not relevant today. This is especially true with keyword research.
Gone are the days of keyword stuffing and density. Search engines now recognize intent.
However, this doesn’t mean you’re off the hook on writing for search engines.
Rather, focus on one primary keyword and sprinkle natural secondary keywords throughout your content. Aim for long-tailed keywords with low competition.
You can use available SEO tools or contact a professional to craft a keyword plan that ranks.
8. Perform an SEO Audit
If you’re unsure on where you stand, an SEO audit is arguably the best place to start. Both beginners and advanced webmasters should regularly audit their sites for SEO problems and opportunities.
Here’s what your audit should include:
- Web pages with thin content
- Header tags that aren’t optimized
- Broken links
- Low-quality links
- long URLs
- Metadata that’s not optimized
- Problems with site architecture
- Slow site speed
- Duplicate content
- Poor navigation
- User experience
- Google penalties
This is a good start for any first-time audit.
9. Disavow Bad Backlinks
During your audit, you may come across some very questionable backlinks. These may include adult sites, gambling sites, and website with duplicate content.
If you see these pop up in your link profile, don’t panic. If you can’t find a webmaster to remove them, you can always add them to your disavow file in Google search console.
A disavow file contains any domain or URL that you want Google to ignore. This way, bad backlinks won’t count against you in the ranking algorithm.
10. Data-driven SEO Solutions
No doubt, you’ve heard a lot about analytics. But what does it mean for SEO?
One of the most important SEO solutions in your optimization tool belt is performance measurement. Tracking your organic search traffic, high-performing keywords, search positioning, and monthly visitors are critical for retaining and increasing rankings.
Analytic tools can help you understand the value of your organic traffic by assigning a dollar amount. Analytics is also necessary for tracking the success of PPC campaigns.
Next Stop: Optimization!
With these SEO solutions fresh in your mind, now is a better time than ever to start optimizing for better search visibility.
- Always write quality content
- Perform on-site optimization
- Be an authority on your topic
- Optimize for mobile
- Build high-quality backlinks
- Attract quality links with infographics
- Update your keyword strategy
- Audit, audit, audit!
- Disavow bad backlinks in Google
- Leverage Analytics
This guide is just one way to take action on improving your traffic and rankings.
Don’t waste another minute on the bottom of the search pile. Check back often for the latest digital strategies or talk to a specialist to take your website from zero to hero.