HVAC SEO: How HVAC Companies Can Utilize SEO
Are you looking for ways to grow your business amidst the pandemic?
As the HVAC industry feels the impact of the pandemic, you need to make sure you’re covering all bases at the very least. You need to continue boosting your online presence, as people rely on the internet now more than ever.
And if building your digital presence is your goal, you need to learn how to use HVAC SEO to your advantage. Search engine optimization or SEO for HVAC companies involves different techniques that aim to increase your business website’s rankings on Google and other popular search engines.
How exactly can your HVAC business use HVAC digital marketing and other strategies to your advantage? What are the key benefits of SEO that you can enjoy? Continue reading below for the answers.
Improves Your Google Search Rankings
As we mentioned earlier, SEO helps boost your rankings on various search engines. Hence, the best way to utilize HVAC SEO to build your business is by landing high up in the Google search rankings.
Google remains the king of search engines. It even controls 96% of mobile search visits in the United States. Thus, you need to work on making it to Google’s first page through SEO.
To do this, you need to work on the quality of your website copy. You don’t want to carry any duplicate content whatsoever. Instead, ensure that your articles are fresh and unique.
Also, you want your content to focus on customer service. This means your articles should address the most pressing concerns of your customers.
Furthermore, you need to ensure that your site comes with dedicated service pages. For starters, you need to create one page for repair, one page for installation, and one page for maintenance.
Doing so will not only help your customers but also Google. The latter will be able to identify the content of your page faster. In turn, it will help boost your Google page 1 rankings.
Always keep in mind that Google looks at the quality of your content. The more relevant your content is to your customers, the higher Google will rank your page.
Boosts Your Google Maps Rankings
Breaking down the nature of SEO even further, you want to focus on local SEO. This is the type of SEO that helps increase your visibility particularly with the community that you serve.
And when it comes to local SEO, you need to use it to boost your Google Maps rankings. Google Maps is also what others call “local listings” or “local search engine results page” (SERP). It specifically targets prospective customers in the area.
Google Maps works by giving users a “quick look” on the list of companies offering HVAC services in their area. It gives users key details about companies like the hours of operation, contact details, photos, and reviews.
It also provides a link to the companies’ official websites.
To boost your Google Maps rankings, you must optimize your Google My Business listing. First, you must claim your business listing. Thereafter, check if your name, address, and phone number (NAP) are 100% consistent.
This step is crucial if you want your target market to find you. Check all the numbers and spelling for accuracy.
Next, complete all the information on your listing. Don’t leave out anything. Follow it up by selecting the correct and specific category of your business. In this case, you should pick “HVAC contractor.”
Finally, you need to search for duplicate listings and remove them accordingly. To do this, type “company name + Google My Business.” From there, you will see any duplicate listings that scammers possibly created.
Strengthens Your Brand Visibility and Credibility
Reliable HVAC SEO services can also help boost your brand visibility. By using the most relevant keywords for your SEO, customers can find your business faster as they conduct their Google searches.
As they find your business on Google’s first page, more people will see your branding. People in your community will become more familiar with your logo. They will know that a reputable HVAC company such as yours exists within their neighborhood.
Also, SEO can strengthen your business credibility. The higher Google ranking you have, the more trustworthy your business becomes. Prospective customers will likely choose an HVAC company that they see on Google’s page 1 compared to a name that doesn’t even make it to page 5.
Moreover, 75% of consumers will not even bother checking page 2 before making a decision. Not being on page 1 gives the impression that Google doesn’t trust the brand. If that’s how consumers perceive things, then why would they dare trust your company if they can’t find you there?
Your Cost-Effective Ally
Last but not least, SEO can help decrease your customer acquisition expenses. It helps bring in new leads for conversion without having to bust your budget.
It serves as your cost-effective marketing and promotional tool. Though it may take several months before your business gains online traction, once you get to Google’s page 1, you will likely be there for quite a while.
Through the SERPs, you are already attracting potential clients. You don’t need to pay thousands of dollars on billboards and other marketing ads.
As soon as they see your listings on Google, you can entice them to check on your website. And once they’re in, you will let your content do all the marketing for you.
To maximize this, you need to make your website mobile-friendly. This is crucial since consumers rely on their smartphones to find services online.
Let’s Work on Your HVAC SEO Today!
Now that you know how HVAC SEO services can help build your business, you can start optimizing your website and your content. Covering all bases in the SEO realm can be tricky and tedious. Thankfully, we will gladly help you out with all your SEO needs.
Connect with us today for a free consultation. Tell us more about your company and let’s work on your SEO requirements today!