More than half of the searches on Google come from mobile devices. Being listed in Google’s mobile search results will have a huge impact on the number of visitors that come to your site.
Are you missing out on new opportunities?
Although more than half of searches happen on mobile, desktop searches have not declined. The number of searches desktop devices (PC’s and notebooks) has remained about the same.
The overall search volume has increased a lot and the majority of the new searches happen on mobile devices. Just because you are not losing desktop traffic does not mean that mobile is not quite as important to your business.
You should not abandon desktop search in favor of mobile search. However, you are missing out on the mobile search opportunities if you do not optimize your pages for mobile.
The majority of mobile searches are local
According to Google, a third of mobile searches are local. That’s why it is important to check the rankings from a particular location.
What you should do now
Mobile search is very important. Make sure that your website can be displayed on mobile devices. If you use WordPress to create your website, use a responsive website design template that works with desktop computers, tablet computers and mobile phones.
If you use a different content management system, ask your web designer to create a design that works on tablet computers and mobile phones.