When someone searches for “the best dental practice near me,” does your practice appear? If not, you’re likely neglecting your search engine optimization (SEO) strategy. With local SEO for dentists, you can appear for this search term and more.
Appearing each time someone searches for a local dentist can help you gain new patients, allowing your practice to grow! On the fence about using local marketing this year?
Read on to discover the eight incredible benefits of local SEO for dental marketing today!
1. Better Visibility
It takes multiple impressions in front of a single patient before they realize your dental practice exists. The more often you appear in front of them, the more likely they’ll remember your practice. Local SEO marketing can help you gain more brand visibility.
Local SEO marketing can help your dental practice’s Google Business listing appear on search engine result pages (SERPs). Your Google Business listing will take up prominent space on the page. Local patients will start seeing your practice (and five-star rating) more often!
You can also share SEO content on your blog to appear for relevant searches. For example, you can start targeting local search terms that include your city or area by name. When a patient in the area completes a search, your website could appear.
The more SEO content you create, the more search terms you can appear for. Appearing more often will help brand awareness grow. Over time, awareness will turn into brand recognition.
The next time someone needs a dentist, they’ll remember your practice!
2. More Traffic
Organic search generates over 53% of all website visitors. In fact, 69% of digital traffic comes from local and organic searches. Search engines even generate 300% more traffic than social media marketing.
However, only 0.63% of Google searches click on results from the second page. If your dental practice doesn’t appear on the first page of results, you won’t generate brand awareness or website traffic. Prioritizing local SEO marketing can help you boost your ranking.
A higher ranking can help you generate more traffic. In fact, over 54% of users click on one of the top three search results. Over 90% pick businesses on the first page of local search results.
About four in five consumers use search engines to find local information. Meanwhile, 50% of mobile users visit a business after a local search. Over 50% have discovered a new company after a search.
Generating more website traffic will allow more people to learn about your dental practice. They’ll recognize you offer the services they need.
As more people visit your website, Google will recognize your influx of web traffic. Google will start to recognize you as a reliable resource for locals. Your organic rankings will improve, allowing you to reach even more locals in the future.
If you haven’t invested in local marketing, your competitors will appear in front of those potential patients instead! Instead of struggling to generate organic traffic, start applying the latest SEO digital marketing ideas.
3. Book Appointments
Generating more website traffic through local marketing can help you book more appointments.
Patients want to trust dentists who understand their needs and concerns. You can create SEO content that covers a variety of dental topics. When a patient has a question about an oral health issue or treatment, they could find your blog.
After reading your blog, they’ll recognize you have the expertise they need. They can call to book an appointment or fill out a form on your website.
Patients can also click-to-call from your Google Business listing! As you book more appointments, your practice will grow.
4. Increased Credibility
Improving your organic search engine rankings will help you rank ahead of competing practices in town. Ranking at the top of the page will help you gain brand credibility. Remember, most people don’t check the second page of results.
Gaining brand credibility will encourage more people to contact your practice.
You can also use your Google Business listing to boost your credibility by generating reviews from dental practice patients. Over 90% of marketers say reviews impact local rankings. As your rankings rise, you’ll gain more credibility.
5. Stronger Trust
Demonstrating your experience and expertise through SEO content will encourage more people to trust you as their dentist. Generating brand trust will help you attract new dental practice patients.
If you don’t appear online at all, patients could struggle to trust you. They might turn to another local dentist instead.
6. Remain Competitive
Ranking ahead of competing dental practices can give you a competitive advantage. Remember, patients are more likely to trust dentists on the first SERP.
SEO marketing is an organic digital marketing strategy. Competing practices can’t pay to improve their rankings. SEO can level the playing field between larger practices and smaller businesses.
In time, you can appear in Google’s 3-Pack. The 3-Pack displays the top businesses at the top of a SERP. Appearing as one of these three businesses will give you more brand visibility.
Patients could feel more inclined to choose your practice over others.
7. Educate Patients
You can use your SEO content to educate your patients. They want to know what services you offer and how they can improve their health. Educational content will establish your dental practice as an authority in the industry.
Once they recognize you as an expert in your field, patients will start booking more appointments. They’ll feel reassured knowing you can answer their questions.
8. Lasting Results
Once you improve your organic SEO rankings, it will take time for other businesses to knock you down. You can experience the above benefits of local SEO solutions long-term.
As you continue attracting dental practice patients, your practice will grow. Since SEO is a cost-effective strategy, your ROI will also improve!
Start Using Local SEO for Dentists Today
Don’t miss the chance to attract new patients to your practice. Instead, start using local SEO for dentists. With a strong local marketing strategy, you can gain a competitive advantage!
You don’t have to develop your local SEO strategy alone. WSI is an innovative digital marketing agency. We can unlock your practice’s full potential.
Contact us to start attracting new dental practice patients with SEO marketing!
Considering Local SEO or Digital Marketing for Your Dental Practice? Contact us today to schedule a consultation.