10 Ways to Drive Traffic to Your Website
1. Have a business blog
Creating long-form content for your business can do wonders to bring in traffic to your website. Instead of simply having your website be a page with your contact details and product catalog, incorporate value-adding content that can bring people in.
Having a blog is also the best and easiest way you can employ the rest of the strategies on this list. Publishing new content regularly can bring in new visitors to your website 55% more than businesses with no blog on their website. That’s because this published content can show up in search engines and can be linked and shared by other people.
2. Keyword research
When creating content for your website, you should always include relevant keywords. Being strategic with the words you use in your blog can easily drive traffic to your website. Whether it’s your About Us page, product descriptions, or your blog posts, having these keywords present can make it easier for your potential customers to find you online.
Use keyword research tools and even hire experts to find what keywords your competitors and other businesses in your niche are using, how often people search for certain keywords and any other valuable information you can use to better maximize the keywords you use.
3. Craft effective headlines
How many articles have you read because you were intrigued by the headline? A compelling headline is an effective way to pull in more visitors to your website. A great headline is also more likely to be shared by people, further driving traffic. If your headline isn’t effective, then even your best blog post will go unread.
4. Create value-adding content
When creating content for your online presence, it is always best to think about how you can be value-adding to your reader. Not only will it educate your audience, but it also helps you establish your brand’s credibility and trustworthiness.
Don’t just limit yourself to value-adding blog posts either. You can also create infographics, downloadable guides, templates, tutorials, webinars, and other types of content. These can help you build a connection with your audience and even help you build a community that would keep coming back to your business.
5. Incorporate visuals
Adding visuals to your blog posts can help break up the monotony of heavy texts. With proper uploading, keywords, and alt-texts, these images can also help your content pop up in Google search images results which is another way to reach a wider audience. These images can also be made into Pins on Pinterest which can also be another avenue where you can redirect traffic to your website.
6. Invite guest writers
Guest posting is a great way to redirect new audiences to your brand, generate backlinks, and increase search engine results page (SERP) rankings. Do your research on any reputable websites within your industry. Check their guest posting guidelines, and pitch your idea. Inquire about any promotion they do for the post as well, and if they’ll tag you on any social media posts they create related to the post.
7. Build a social media presence
Just like your website, having active social media pages also provides an extra level of legitimacy and trust to your business. You can use your social media pages to promote your blog posts and other content. Interacting with your community is also much easier with direct messaging, comments, and sharing content.
Promote your content with relevant hashtags and update the link in your bio to redirect your followers to your website when new content is published. You can also easily reach out to new people and influencers by tagging them in your content or replying to any comments they may have that you have relevant content that can help them out.
8. Send out email newsletters
Building your email list and sending out newsletters is also a fantastic way of letting your community know about any new content you have on your website. You can build your email list by giving your website’s visitors the option to sign up for the list. You can incentivize them by offering exclusive educational content or discount codes in exchange for their email address.
You can decide how frequently you send out these email newsletters. While daily would be ideal, sending one at least once a week would help your audience get up to speed with any new uploads.
9. Paid advertisements
Advertising your products and even your content through paid ads is an efficient way to increase website traffic. Considering how you have to spend for these ads, it’s best to set a budget as well as your ad strategy and goals so you can maximize your money’s worth.
Be deliberate with your ad campaign, incorporating various effective keywords. Test how your target audience responds to these keywords and switch it up to achieve your desired results. You can always revise your campaign when you see what works and what doesn’t.
10. Exchange Backlinks
In the same vein as guest post writing, exchanging backlinks is a mutually beneficial strategy for you and another business in your industry. Reach out to relevant businesses and sites and offer your content as an additional resource they can link in one of their posts. In exchange, you do the same for them. By doing so, you redirect traffic and even introduce new visitors to each other’s sites.
If you want to grow your business by leveraging the internet, book a free consultation with us. We can help you unlock the full potential of your business and realize your vision through intelligent, innovative, and time-tested marketing strategies and methodologies.
Article Written by Katherine Pierce