There are now over 175,900 real estate agents across the US. Is your real estate business standing out from the rest? Without a strong social media marketing strategy, you could struggle to differentiate yourself in a saturated industry.
Here are a few easy tips for creating social media posts for real estate businesses. With these tips, you can stand out while attracting customers to your real estate listings.
Read on to develop your social media marketing content today!
Research Your Audience
Researching your target audience can help you craft personalized, engaging content for social media. Personalization can help you connect with potential clients. Once they recognize you understand their needs and interests, they might feel more inclined to trust your business.
When researching your audience, gather demographic, psychographic, and keyword research.
Demographics include the buyer’s age, gender, location, salary, and career. Psychographics include buying behaviors, online behaviors, interests, hobbies, and pain points. Consider the homeowner’s distinct preferences as they search through real estate listings, too.
For example, a buyer might want to choose a home with luxurious spa features or a state-of-the-art kitchen with new appliances. Maybe they’re interested in an at-home gym instead.
Recognizing their specific needs and interests will help you capture the client’s attention as they’re scrolling through social media feeds. If your content doesn’t align with their needs, they’ll keep scrolling. Instead, you can create content that resonates with their mindset.
Keyword research can help you determine what terms people use when looking for property listings online. Use tools like Ahrefs, Google Trends, Answer the Public, and Keyword Planner to build your list. Look for longer search queries that contain four or more words.
These queries (long-tail keywords) can help you better understand what your customers need or what questions they’re asking. Recognizing the client’s search intent can help you create content that aligns with that intent. Your content could appear for more online searches, increasing your online visibility.
Gather High-Quality Footage
Consider hiring a digital marketing agency or professional photographer. High-quality photos and videos can help you stand out online. You can create visually appealing social media posts to make a strong first impression in front of potential clients.
Make sure the photos showcase your properties in the best possible light. Highlight special features to help your real estate listings stand out.
When creating content for your social media marketing strategy, try to diversify your posts. Experiment with different types of content to appeal to clients who are at different points in the buyer’s journey.
Creativity can help you capture more people’s attention, allowing you to generate more engagement.
Here are a few social media posts you can create as you plan your social media content calendar:
- Video walkthroughs
- A day in the life posts
- Neighborhood guides
- New listing posts
- Home renovation before/after
- “Just sold” photos
- Agent spotlights
- Polls and questions
- Client testimonials
- Open house announcements
- Financial tips
- Real estate market trends
- Do’s and don’ts
About 80% of people remember a video ad they’ve seen in the past 30 days. In fact, 55% of people watch videos daily. Videos also get shared 12 times more than text and photos combined.
Try adding more video content to your strategy this year. For example, you can use video walkthroughs to create short, attention-grabbing virtual tours. Display your properties before encouraging the viewer to contact you and schedule an in-person tour.
Neighborhood guides can help you provide buyers with information about:
- Nearby schools
- Average household income
- Local businesses
- The neighborhood’s history
- Recent news
Consider creating carousel posts to provide clients with the information they need. People will feel more confident in your knowledge before reaching out for help.
Entertain or wow your audience with home renovation before and after posts as well. Otherwise, engage your audience with interactive content. You can use polls and quizzes on Instagram Stories to boost engagement.
Write Engaging Captions
Once you grab someone’s attention with an eye-catching visual, keep them on the hook with an interesting caption.
Try leveraging storytelling to keep the customer’s attention. For example, you can share the history of your properties. Highlight the unique features a listing has to offer or interview someone who lives in the neighborhood.
Try ending your captions with compelling call-to-action language. Make sure the call to action is direct, clear, and concise. For example, you can have the client contact you for a tour.
Use hashtags to expand your online reach.
When choosing hashtags, make sure they’re relevant to the post. Avoid stuffing a post with 30 generic hashtags. Instead, use niche hashtags to reach your ideal customers.
Adjust Your Timing
Experiment by sharing content at different times of the day. Then, review your analytics to determine when you generate the most engagement.
Adjusting your timing can help you appear in front of your ideal customers while they’re online. You’ll have an easier time generating comments and likes.
Run Contests and Giveaways
You can also boost engagement by running contests and giveaways. Make sure to offer prizes your audience wants.
Collaborate with other businesses to continue growing your following. For example, you can raffle off a gift card to a local restaurant. Cross-promote to reach potential clients within your target area.
Interact With Followers
Once people begin commenting on your posts, respond back! Engaging with your audience will show them you’re available to help. Answer questions, direct them to other resources, and encourage them to share your content with others.
Engaging with your audience can encourage them to stick around.
Review the Data
Once you share your real estate social media posts, review the data from your campaigns. Determine which posts generate the most engagement. Consider what type of posts had the highest engagement rate, when you posted, or what topics you covered.
Then, use your data to make smart, effective changes to your campaign over time. Updating your social media marketing strategy will help you generate even better results.
Create Lavish Social Media Posts for Real Estate Marketing Today
Don’t neglect social media marketing this year. Instead, start creating eye-catching social media posts for real estate marketing. With these tips, you can expand your reach before gaining new clients.
Help your real estate business grow today!
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