Did you know that nearly seventy percent of all online consumer experiences start with a Google search engine?
In today’s digital world, having a website is a necessity for any business or individual looking to establish an online presence. But just having a website is not enough to ensure visibility and traffic.
To stand out from the crowd and attract potential customers, your website needs to rank high on search engine results pages (SERPs). This is where understanding the best SEO practices comes in.
By improving your SEO marketing, you’ll start generating more leads and driving sales. To help you out, we’ve created a guide. Keep reading to find out more.
Choose the Right Platform
The platform you choose can have a significant impact on your website’s organic traffic.
For example, if you build your website on a platform that is not SEO-friendly, it can be challenging to optimize your content for search engines, which can result in lower organic traffic.
Also social media can also impact your website’s SEO. While social media platforms themselves are not search engines, they can help drive traffic to your website.
Social signals refer to the likes, shares, and comments your content receives on social media.
The more engagement your content receives on social media, the more likely it is to be seen by search engines. This can help improve your website’s search engine ranking.
Strategically Develop Content
By understanding the keywords your target audience is searching for, you can create content that is more likely to appear in search engine results pages (SERPs) and drive traffic to your website.
Start by conducting keyword research using tools like Google Keyword Planner or SEMrush. Identify keywords that are relevant to your business or industry and have high search volume and low competition.
Once you have a list of target keywords, you can start creating content around those keywords.
One simple way to create content based on target keyword research is to use the “skyscraper technique.”
This technique involves finding high-ranking content on your target keyword. It also involves creating better, more comprehensive content around that topic.
For example, if you’re targeting the keyword “used electric cars,” you can search for high-ranking content on that topic. You would then need to create a more comprehensive guide that relates to used electric cars.
When creating your content, make sure to include your target keyword in the title, meta description, and throughout the content.
Write Strong Meta Descriptions
Writing strong meta descriptions can help increase click-through rates. It will also improve your website’s visibility in search engines. Here are some tips on how to write strong meta descriptions for your web pages.
First, keep your meta description concise and to the point. Ideally, it should be no more than 155-160 characters long. This is the maximum length that most search engines will display in their SERPs.
Next, make sure to include your target keyword in the meta description. This can help improve the relevance of your web page to the search query.
You should also focus on writing a compelling and unique meta description. It should accurately reflect the content of your web page.
Use action-oriented language and highlight the benefits or value of your content to encourage users to click through to your website.
Finally, make sure to use correct grammar and spelling in your meta description. Poorly written meta descriptions can negatively impact your website’s credibility and reputation.
Embrace Local SEO
By optimizing your website for local search, you can improve your visibility in local search results and attract more customers to your business.
In order to do this, you should focus on building local backlinks to your website. You can do this by getting listed in local directories and reaching out to local bloggers and influencers.
You should also consider participating in local events and sponsorships.
Make sure to also encourage customer reviews and respond to them promptly. This can help improve your online reputation. This will also increase your visibility in local search results.
Finally, make sure your website is mobile-friendly and optimized for local search.
This means using responsive design, including your business address and phone number prominently on your website, and optimizing your website speed.
Optimize Images on Your Website
By optimizing your images, you can improve your website’s load time, user experience, and search engine ranking.
Make sure to use high-quality images that are relevant to your content. This will help improve user engagement and reduce bounce rates.
Also, use descriptive file names and alt tags that include your target keywords. This can help improve the relevance of your images to search engines. It will also improve your website’s visibility in search results.
You will then need to compress your images to reduce their file size and improve your website’s load time.
You can easily do this by using image compression tools or plugins. A faster website can improve your user experience and search engine ranking.
If you are not confident in optimizing your images, consider hiring an SEO company to help you.
Understand the Best SEO Practices
If you want to grow your business, it is important to familiarize yourself with the best SEO practices.
Start by creating a strategic content strategy. You’ll need to focus on writing strong meta descriptions, optimizing images on your website, and improving your local SEO strategy.
Since it can be difficult to do these things on your own, it is a great idea to hire professionals to help you out.
This is where WSI comes in. We offer a wide range of SEO services. Don’t hesitate to visit our SEO services page to get started today!