Now that Google penalizes websites with bad backlinks, getting high quality backlinks has become even more important than it was before. Many people say that content matters most, which is true to some degree. However, good links are necessary to make sure that people find your content.

As you might have found out, good links are hard to get. What can you do if your link building campaign does not work? Did you do something wrong? Here are three reasons why you didn’t get the links that you asked for:

1. You don’t have a relationship with the other site

If you treat your potential link partners as a list that you have to work off then you won’t get many positive replies. People don’t want to be just an item on your list.

If you create a relationship with the owner of the other site, it’s much more likely that you will get a link. Before you promote your site, interact with the other website outside of promotion requests. Friends will share your website and link to your site.

2. You haven’t contacted the other site correctly

Some people prefer Twitter, others can be reached on Xing or LinkedIn. If you have made a contact as recommended above, you probably know the preferred contact method.

Don’t even think about sending link request messages in bulk. Bulk emails don’t work and people will think that you’re a spammer (which is true if you send bulk link requests).

3. There wasn’t any incentive

What’s in it for me? If you do not give a compelling reason to link to your content, people won’t link to it. Instead of writing “Check our my great article” try it with “Do your blog readers also have this problem?”. That way, you imply that you offer a solution to their reader’s problems.

If you want other people to link to your site, you have to offer them a reason to link to your site. Realistically, other people don’t care about your site. You have to offer something that helps the other site.

Link building is full of ups and downs. If your first attempt doesn’t work, try it again.

Learn more about link building and online marketing at WSI Proven Results.