Unless you have been living unplugged from technology, you must have heard the term SEO. But you might not know the reason why you need SEO.
If you’re a business owner in this digital age, you should keep reading to find out exactly why we mean by it.
Read on to learn 10 reasons why you need SEO.
1. An Investment Not a Cost
When you’re running a business, it might be difficult to differentiate investments from costs. SEO is not one of them — It’s an investment, not a cost.
If you’re thinking of SEO costs as pay per click advertisement or ad banners, it couldn’t be further from the truth. Although you might resort to both in the beginning, once you’re able to achieve the results you like your traffic will rely more on SEO.
While you have to pay a steep price for PCP and ad banners, paying for SEO is a bit more flexible.
2. It’s Part of Your Marketing Efforts
If you want your business to thrive and your website to be number one in Google search results, then you need to think of SEO as an extension of your marketing efforts.
While you shouldn’t neglect other branding and marketing strategies, SEO can help you take the extra step.
The combination of social media branding, newsletters, and other efforts combined with SEO will help your business thrive.
You don’t have to feel as though SEO will carry all the weight of your marketing strategy.
3. Increase Organic Traffic
It’s the main goal of any website to increase traffic. However, many will resort to less than honorable ways to do so, which can result in Google penalizing you.
If you do SEO the right way, you will see an increase in organic traffic. This means every visitor that comes to your website will actually want to be there.
SEO helps you drive quality traffic based on the keywords you choose and drive you to the top.
4. SEO Comes in Different Prices
If you’ve been staying away from SEO due to price concerns, then you’re hurting your website.
SEO prices vary depending which services you decide to hire. If you’re a small business, you might be able to do it all using an SEO WordPress Plugin.
And when your business is more established, you can hire the services of an expert agency for optimal results. Most agencies have different prices depending on what your SEO goals are and how much help you need.
Don’t neglect SEO because you’re afraid of the costs.
5. Return on Investment (ROI)
When you’re in business, you hear the term ROI constantly. Well, SEO has one of the best ROI’s out of all the advertising campaigns.
One of the reasons being it’s so easy to track. Unlike offline advertising which you can’t track, SEO is easily trackable.
This means if you don’t get the results desired, you can change your strategy without losing a lot of money.
Also, you have a better chance of reaching people since you’ll be targeting those who are already looking for your product.
6. Build Your Brand Credibility
For most businesses, building trust and credibility is their top priority. If you want to send this message through online searches, there’s no better way to do it than by showing up on the first search page.
Think about it from your perspective, if you’re looking for a service online, do you pick the one that showed up on the first page or the second.
Your potential clients will feel the same way. Focusing on SEO with this goal in mind will help increase your brand credibility
7. It Impacts the Buying Cycle
Before hiring a service or purchasing a product, customers do their research. When you use SEO tactics to promote your services or products, you’re helping the buying cycle.
Customers don’t have time to go from store to store. They want the information conveniently delivered to them.
This tactic is especially important when you’re selling products. You’re helping customers find great deals because they will have access to more options.
8. Local SEO Leads to Increased Sales
If your business operates on the local level, you’re missing out on sales if you don’t have strong local SEO in place.
Customers don’t search the phonebook anymore. They type in the search engines the service they need closest to them.
In a previous Google study performed, 50% of people who searched for a service ended up buying or hiring that service that same day. That number will only rise in the next few years as more businesses improve their local SEO.
If you don’t want to be left behind, you need to improve your local SEO.
9. Better User Experience
When you commit to improving your SEO, you might not always realize you’re also improving the user experience.
Google’s SEO algorithms have a way of catching websites with poor quality content, slow loading times, and spammy material. If you try your best to avoid these nuances, Google will put you on top of the list.
What does this mean for the users? You’ll be contributing to Google’s efforts of delivering sites with the best quality content.
10. It Will Keep You Improving
In the business world, you know you need to constantly evolve if you will lose business to your competition.
Since SEO is ever-changing, it will challenge you to gain the necessary skills you need to improve your SEO.
It will make you a better researcher so you’re always a step ahead of the competition.
These are 10 Reasons Why You Need SEO
If you were wondering why you need SEO, we hope these reasons helped you clarify it.
SEO helps you build brand credibility, increase organic traffic, and it’s an overall great investment.
If you enjoyed these tips and are looking for more tips on how to improve your SEO, visit our blog.