Google processes over 4.5 billion search queries every single day. Think about that… 4.5 billion.
That’s 4.5 billion opportunities to have your online products and services get connected to hyper-targeted consumers who could become lifelong customers.
Unfortunately, dominating search traffic is not easy. There are 1.9 billion websites online right now, many of them competing in your niche. In order to stand out, you need to have a stellar SEO strategy in place that is constantly shifting to keep up with changing algorithms and user behaviors.
If managing all of that sounds overwhelming to you, you are not alone. Fortunately, you also have options.
SEO outsourcing is the process in which companies, both large and small, have a team of external experts managing their search engine optimization needs. Doing this carries with it a bevy of benefits, 8 of which we will discuss below.
1. Your Strategies Are Always Up to Date
The internet is growing rapidly and that growth means that companies like Google, Bing, Yahoo, and others are constantly changing the way they manage search traffic to better support user behaviors.
Optimizing your content against those changes is critical to mastering search traffic, not just today, but for years to come.
When you outsource SEO, you have a group of people in your corner whose business is to know up to the minute what’s changed and how you can capitalize.
2. You Have a Pro on Your Side
Many companies, particularly small ones, are looking to bootstrap their business needs to save money. While this is a necessity for many out of the gate, it definitely curbs growth.
Dabbling in SEO is not the same as being a master of it and that will show 10 out of 10 times in your results. SEO outsourcing means ditching the idea of having a dabbler manage one of the most integral parts of your business and instead, letting a certified pro take the wheel.
3. You Have Not Just a Person, but a Team
Big companies understand the benefits of SEO and consequently, have teams of experts refining their efforts every day. If you’re a smaller business, chances are, you are managing SEO yourself or have a single hired internal person taking care of your efforts.
That means you’re losing the benefit of multiple people with multiple backgrounds all working together to create the perfect strategy for your particular business model. That lost benefit could be costing you thousands per year.
SEO Outsourcing means bringing on a team of people who collectively work your account and collectively refine the perfect search engine optimization strategy.
4. An Outside Perspective
Say you have an internal SEO team you’re already pretty happy with. Does outsourcing SEO not make sense then?
Nope. It still does.
Businesses bring in outside consultants all the time to bring a new perspective to their internet processes which, over the years, fall into a close-minded pattern that can cut them off from innovative strategies.
Because of that, no matter where you’re at with your SEO satisfaction, outsourcing SEO can be beneficial.
5. A Focused SEO Effort
We get it, it can be hard to hire a single internal person to manage your SEO efforts. Between benefits, time-off, and everything else, that proposition can cost you a lot of money.
Because of that, many groups have people pulling double duty managing SEO efforts in addition to their primary roles.
This can spell out disaster. Not only are you getting cut-rate SEO which can lead to little to no results, now you’re getting an employee who is performing sub-par at their primary role because their time is split.
SEO outsourcing gives you a focused group of cost-effective people working solely on maximizing your search engine traffic.
Let’s expand on cost-effectiveness for a moment. When you’re hiring an internal person, the hiring process and then the subsequent compensation package you’ll need to present will cost you thousands upon thousands of dollars.
And that’s just for a single SEO perspective.
SEO Outsourcing means ditching paying for time off, extensive vetting, benefits and more. You’ll be getting more qualified people working your account for a lot less money.
7. Services Scale to Your Needs
If you have a limited need for SEO in a given month and have an internal team working on your projects, they’re still getting paid the exact same for that low need. Alternatively, if your SEO needs grow, you’re in a place where your internal team is overworked and you now need to deal with sub-par results or have to go through the arduous process of hiring temps.
When you outsource, the company you’re doing business with can scale to your needs. If you have high need, they have people on staff to throw at the additional demand. If you need to scale down, your external team can accommodate you and your costs accordingly.
8. Get Real Results, Really Fast
SEO is one of those things you can work really hard on in your business and still see limited results. That’s because there is a lot of expertise involved in creating the perfect SEO recipe that will net you the search traffic you’re looking for.
SEO outsourcing will maximize the return on your investment. No more spending money for an extra 10 or 11 visitors. You’ll find that with an expert in your corner, all of your SEO marketing efforts will explode!
Wrapping Up the Benefits of SEO Outsourcing
SEO outsourcing allows your business to escape the trap of spending inordinate amounts of time on sub-par SEO efforts that won’t move you towards the goals you want to achieve.
Our list above helps you understand what outsourcing can bring to your company’s bottom line. And the truth is, our list above barely scratches the surface!
If you’re looking to work with a world-class SEO digital marketing group and move your business to where it’s meant to be, our team at WSI has you covered.
At WSI we offer an extensive range of digital marketing strategies to businesses like yours to help them grow quickly.
Let us take our expertise and help you today.
Contact us to learn more about what our team can do for you and for your free consultation!