Video Content Marketing

Adding video content to your landing pages can increase conversions by nearly 90%. With video content marketing, you can attract, engage, and connect with customers.

In fact, about 70% of people prefer videos over text when learning about products and services. Nearly 90% of marketers are happy with their social media video marketing ROI, too.

Not sure how to develop your own video content marketing strategy? Here are seven simple tips to help you get started.

Boost your ROI with video marketing today!

1. Understand Your Audience

About 73% of consumers now expect companies to understand their needs and expectations. In fact, generic content is considered a turn-off. Over 50% of consumers will even switch brands if companies fail to personalize communications.

In order to develop an effective video content marketing strategy, you first need to understand your target audience. Otherwise, your content won’t appeal to their needs or interests.

Gathering audience and keyword research can help you create personalized content. You can connect with customers on an emotional level through your videos. They might feel more inclined to keep interacting with your business as a result.

In fact, personalization could deliver eight times the ROI on your marketing spend while lifting sales by 10% or more. About 80% of shoppers are more likely to make a purchase when brands personalize communications, too.

First, define your audience based on demographics and psychographics. For example, you might consider:

  • Age
  • Gender
  • Location
  • Household income
  • Marital status
  • Buying behaviors
  • Interests
  • Hobbies
  • Pain points

If your customers fall into more than one group, create buyer personas. Then, gather keyword research for each group. Determine what questions your customers are asking while online.

Keyword research can help you determine what topics to cover within your content. It can help your search engine optimization (SEO) strategy, too.

Uniting your video content marketing and SEO strategies can help you appear for featured snippets at the top of search pages.

As you begin planning your first video, make sure to keep your audience in mind. Pretend you’re speaking directly to customers to forge that emotional connection.

2. Have a Purpose

Before you begin filming any video content, make sure you determine the video’s underlying purpose. What are you trying to accomplish by creating a marketing video?

Determining the video’s main purpose will ensure you don’t cover too many concepts within a single video. Otherwise, you might lose the viewer’s attention.

Understanding the video’s main purpose can also help you determine what style of video to create. For example, you might consider:

  • Company culture/brand videos
  • Testimonial videos
  • Vlogs
  • Documentaries
  • Thank you videos
  • Personalized videos
  • Q&A/interview videos
  • How-to/tutorial videos
  • Educational videos
  • Animated videos
  • 360 experiences
  • PSA
  • Product demo videos

You can also determine the video’s main purpose by reviewing your keyword research. For example, perhaps customers are asking how your products are made. In that case, consider a behind-the-scenes video for the purpose of educating customers.

Maybe customers are confused about how to use your product. Consider creating a tutorial video instead.

3. Maintain Brand Consistency

As you continue planning your video content marketing strategy, make sure to keep your branding in mind. Brand consistency across all channels will help awareness and recognition grow. Consumers will have an easier time associating your videos with other marketing materials.

Consider adding your company logo to the bottom right corner of your videos as a watermark. Otherwise, you can add it to the video’s intro or closing.

Add other visual components of your brand, such as your color palette and font styles, too.

Think about your brand’s personality as well. Are you quirky and fun or more professional? Communicate your brand through the voice and tone within your video content.

4. Outline Your Script

Remember, it’s easy to get off track. In order to remain organized, consider creating a script for your videos ahead of time. Outlining your script can help you maintain focus.

If you find you want to cover more information, consider breaking a larger video into a smaller series. Creating a video series will encourage viewers to come back for more.

When creating your script, make sure you’re providing viewers with something of value. Try to cut out as much fluff as possible.

If you’re feeling stuck, consider professional video content marketing services. An experienced marketing agency can help you get started.

5. Demonstrate Your Expertise

When creating your video content, focus on EAT: expertise, authority, and trustworthiness. Try to provide viewers with valuable information. Demonstrating EAT can boost your brand’s credibility.

Recognizing you’re a credible resource for information could encourage viewers to return for more content. You can also build brand trust, which could encourage consumers to start shopping. In time, you can turn trust into brand loyalty.

Then, you can retain customers for repeat sales.

When working on your script, make sure to avoid heavy sales language. Remember the main purpose of your video! Instead of using heavy sales language, engage, entertain, or inform your audience.

6. Make It Easy to Share

Take the time to cut out dead air while editing your videos. Make sure one scene transitions into the next, too. Then, upload your video to your website.

Optimize the post for search engine optimization (SEO) to improve your organic rankings. Ranking higher on Google’s result pages can help you generate more traffic.

Add social share buttons to your video content, too. Encourage viewers to share your content with others.

7. Add a Compelling CTA

Add a strong call to action to the end of each video you create. Remember the video’s underlying purpose. What action do you want people to complete after watching your video?

For example, perhaps you want them to reach out to request your services. Maybe you want them to subscribe to your YouTube channel or video.

Make sure your CTA is clear, concise, and compelling. Add a link to your video to encourage immediate conversions.

Start Rolling: 7 Tips for Creating an Effective Video Marketing Strategy

Developing a video content marketing strategy doesn’t have to feel stressful. Instead, use these tips to get started. Remember, you can also simplify the process by requesting video content marketing services.

With help from a professional team, you can get rolling and start reaching more customers than ever before!

Eager to get started? We can’t wait to help.

Request your free consultation with our team today to begin!