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How to Generate More Sales Leads

When you know whom you are competing against, you level the playing field. An effective competitive analysis offers insight into the strengths and weaknesses of your business rivals. We can help drive your business by assessing the marketplace and finding you a competitive edge.

Identify your top ten competitors<br />

Identify your top ten competitors

Do you know who, or what, you are up against? Locally, nationally, or internationally, your competitors are out there. The more you know about your competitors, the better you’ll understand what it takes to beat them.

Understand your competitor’s strategies

Reviewing a competitor’s content marketing, social presence, and SEO strategy can shed light on the marketing landscape of your industry and help highlight gaps you should be addressing in your digital strategy.

Understand your competitor's strategies<br />
Find room for improvement<br />

Find room for improvement

Even your most formidable competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing.

Did You Know?

The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider
the following stats about the value of conducting a competitive analysis:

PPC

Using competitive intelligence, you can determine the keywords your competitors are bidding against (or are not) to improve your PPC bidding strategy

87%

87% of companies say that their markets have become more competitive in the past three years

71%

71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate

80%

80% of business have at least a part-time employee working on competitive intelligence