Case Study – Isaiah Counseling & Wellness

When we began working with Isaiah Counseling & Wellness, their problem was that their website was not ranking in search results and they could not be found online by those looking for counseling services. Our research showed there were approximately 3,000 searches per month in the Charlotte, NC area for the various counseling services they offered.

In reviewing their website, we learned they needed the standard on-page SEO setup and a link building strategy to drive traffic to their website. By driving traffic and providing high quality links to the website, their rankings would improve and they were more likely to be found in search results.

Our Plan:

We conducted a complete website analysis to identify problem areas on the website and in the links to the website. We optimized the website and began to utilize Google Search Console, Google Webmaster tools, Google Analytics and Google My Business. We increased the number of local business listings, built niche business links specific to the counseling industry, utilized photo and video submissions, and guest posting. We also promoted blog posts created by the client. These services are conducted on a monthly basis.

Results:

The client began to rank on the first page of Google search for their various counseling services. We have been working with Isaiah Counseling & Wellness for over 5 years. They went from approximately 100 website visitors per month to over 800 and over 2,000 pageviews per month. They receive, on average, 25-30 contact form submissions per month and 46 phone calls for service from their Google My Business listing alone. They receive additional calls for service directly from the website.