Case Study – Tripling Patient Retention for a Charlotte Chiropractic
Client: Chiropractor, Charlotte, NC (Business name withheld per NDA)
Problem:
The Charlotte, NC Chiropractor had a decent patient base but struggled with retaining patients long-term. The practice noticed a significant drop-off after the first few visits, with many patients not returning for follow-up care. This impacted their revenue and limited their ability to provide comprehensive treatment plans.
Solution:
We focused on improving patient retention through targeted digital marketing efforts:
- Patient Education Campaign:Launched an email series educating patients about the importance of consistent chiropractic care, tailored to the different stages of their treatment plans.
- Personalized Follow-Ups:Implemented an automated system for sending personalized follow-up emails and texts after each visit, reminding patients of their next appointment, and encouraging them to stick with their treatment plan.
- Loyalty Program:Developed a patient loyalty program that rewarded patients for completing their treatment plans and referring new patients.
- Review Management:Encouraged satisfied patients to leave reviews on Google and Yelp, improving the practice’s online reputation and attracting more long-term patients.
Outcomes:
- Increased Patient Retention:Patient retention rates tripled from 20% to 60% within six months.
- Higher Lifetime Value:The average patient lifetime value increased by 40%, contributing to a significant rise in overall revenue.
- Improved Online Reputation:The practice’s average Google review rating increased from 3.8 to 4.7 stars, attracting more patients looking for reputable chiropractic care.
- Referral Growth:The loyalty program led to a 25% increase in patient referrals, further expanding the patient base.