Think your website design and layout doesn’t really matter?
Think again.
In fact, nearly 40% of consumers say that they’ll leave a website that’s unattractive or difficult to engage with because of poor website design.
Further, close to 50% of shoppers say that good web design is the most influential factor when it comes to making a choice about where to shop online.
So, what else can good web design do for your business?
Read on to find out.
It Increases Dwell Time
One of the most important reasons why good web design matters not only to your overall business, but also to your specific SEO strategy?
When a website has an easy-to-navigate and interactive design, it stands to reason that people will want to spend more time on your website. Certainly, this means that they’re more likely to make a purchase, learn more about your brand, and perhaps follow you on social media.
However, there’s a more technical side to it, as well.
The average length of time a visitor spends on your company’s web site influences your site’s “dwell time.” The more time they browse through your site, the higher your dwell time.
Google and other search engines view websites with high dwell times as being much more “useful” to users as those with a high bounce rate (or those with a low dwell time.)
This means that your website will rank higher in search engine results than sites whose poor design results in visitors quickly clicking away from another site.)
You’ll Strengthen Your Branding
Another reason why good web design matters?
In addition to improving your SEO strategy, superior design helps you to build your brand recognition, and to keep it consistent.
When you design a website, branding should be the first thing you think about.
The overall look of your website can help you to reinforce the story and concepts to your brand to your site visitors.
For example, perhaps you can use your company colors to create the design theme. Maybe you’ve created a unique font for your promotional materials — your website gives you another place to use that font.
Perhaps you want to upload photos from your social media platforms on your homepage. This way, visitors coming from your company’s Instagram or Facebook page can instantly recognize that they’re in the right place.
It Makes A Great Impression On Visitors
Good web design gives you the opportunity to make an excellent and lasting first impression on your visitors.
Design that is sloppy, difficult to navigate, and unresponsive?
It’s probably not going to make the kind of impression you want.
Think about it: when you log onto another website to make a purchase, things like slow loading time, annoying instant-play videos, a lack of menu options, and a buried contact page all play a part in the reason why you choose not to visit a website again.
In addition to reinforcing your branding, quality website design also communicates to your customers that you care about the customer experience.
Remember, people have more options than ever about where they want to shop online.
If your website doesn’t function properly or is too complicated to figure out?
They can always go somewhere else.
Good Sites Are Shareable
These days, more and more companies are catching onto the fact that having their web pages shared on social media is one of the most effective forms of marketing out there.
The more interesting, unique, and interactive your overall website design?
The higher the number of people that will want to share it with their friends and family, increasing your visitor count.
This means that, with every share, you’re getting your products in front of the eyes of people who are already interested in what you’re selling.
You’ll Make More Money
Above all, good web design helps you to increase your profits — and cut your advertising budget while you’re at it.
When you’re designing your website, think about how that design could directly influence your customers to make a purchase.
For example, if you’ve recently debuted a new product, you could put a photo and brief description on that product directly on your homepage. You might also include photos of past customers using the products, or share a link to a product review from a popular industry influencer.
This way, when visitors come to your site looking to buy it, you’ve already done the work to shorten the overall sale cycle.
See how good web design can boost your profits?
The same goes for strengthening your customer service strategy through your website design.
Maybe a shopper from out of town wants to visit your store, but has no idea how to get there. In fact, over 50% of consumers say that a lack of proper contact information is the most overlooked part of website design.
Including a link to a Google Map on your contact page — and including your address and phone number at the bottom of every page — can help make it easier.
Professional Help With Good Web Design
We hope this post has helped you to understand just a few of the many reasons why good website design can make all the difference when it comes to marketing, branding, and revenue.
Of course, we understand that, with everything else you have to do in a day, you may not have the time — or the expertise — to focus on web design yourself.
That’s where we come in.
After all, your website design is simply too important to leave to chance or place inexperienced hands.
Rely on our team to help you create the most dynamic website possible. Get in touch with us to learn more about how we can help you to outrank the competition.
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