If you are planning to launch a website for your business or if you are worried that your existing website’s traffic rate is dwindling and the conversion rates are low then it is important that you create a responsive website. It is very good that you have decided to give your website or that you have already taken your website online because the internet is one of the most powerful platforms that help all types of businesses to extend their reach. However, it is not enough that you create any type of website. You will need to make sure that your website is professionally designed and that is kept abreast with the latest technology. Along these lines, using responsive web design for your business website will be the most appropriate choice. Here are few important reasons why you should go for responsive web design.
#1 There is a marked increase in the number of people that make use of their smartphones and other hand held devices to access the web. Most of these devices today have small screens and if your websites are designed only for desktops and laptops with large screens then your users are going to have problem in browsing your website through their hand held devices with small screens, as they may have to scroll extensively which could lead to poor user experience. When you use a responsive design, your website will automatically render itself correctly based on the nature of the gadget used by the user to access your website.
#2 Google openly favors which use responsive web design technology. In order to give its users with good experience, Google wants websites to use responsive technology. Your website will enjoy ranking benefits by using responsive designs.
#3 More than 60% of the internet users access the product page or brand website when they are in the retail outlet. By helping them access the information that they need easily you will be able to increase your conversion rates. You do not want this prospective segment of the customers to go to your competitors just because you have not adapted to the user-friendly technology while creating your website.
#4 If your website does not use responsive web design technology, your brand will look outdated, as you have not updated yourself to the latest technology to give your customers with optimum user experience. Do not make your brand look out of fashion. Today the internet users are highly demanding and they have very little tolerance level.
#5 Responsive web design is the next logical move to website designing and if you fail to keep yourself abreast with the technology, then you are going to be pushed further down the line of competition. As the competition level is increasing to a stifling level, you cannot afford to make mistakes here and put your brand to disadvantage.
Work with a reputed web design company that has experience creating responsive websites. Give your brand powerful online presence and take your business to the next level.