Nearly 40% of website visitors will stop interacting with a poorly designed site. Meanwhile, 38.5% will judge your business based on your site at a glance. Another 40% will stop engaging if your site is slow.
Your conversion rate can drop up to 20% for every second of load time, too.
If these issues sound familiar, you might want to consider website redesign services this year. Otherwise, your website might fail to market your business online. You could miss out on potential leads and sales as a result.
Not sure if you’re ready for redesigning a website? Here are seven signs it’s time for a change.
1. Pages Lack Focus
Every page on your website should have a focus. If you can’t recognize the page’s purpose, your customers likely won’t, either. You could confuse anyone who visits your website looking for information as a result.
Take the time to review the pages in your navigation bar first. Don’t add every page on your site to the navigation bar. Instead, focus on the most important pages—pages that help customers understand and interact with your business.
Then, make sure each page on your site has a singular purpose.
If you try to add too much information to a page, visitors won’t know where to look. They might not understand the action you want them to complete on the page, either.
Convey the page’s main purpose in the:
- URL
- Page title
- Headline
- Imagery
- Call-to-action
If these elements aren’t aligned, it’s possible you’re trying to communicate too much on the page.
Make sure each CTA is clear, concise, and compelling, too.
If your pages cover too much information, the visitor might leave. Your bounce rate could start to rise as a result.
Make sure to check your website’s analytics. If your pages have a high bounce rate, it’s time to consider website redesign services. A high bounce rate indicates people leave without exploring additional pages.
A high bounce rate on your pages can impact your organic search engine rankings. You might struggle to reach new customers online as a result.
2. Lack of Mobile-Optimization
The average user clicks their phone over 2,600 times a day. In fact, nearly 50% of US smartphone users say they can’t live without their devices. Users spend an average of 171 minutes on their phones each day.
However, nearly 60% won’t recommend a business that has a poorly designed mobile website.
Run your website through Google’s Mobile-Friendly Test. If your site isn’t mobile-ready, it’s time to consider website redesigns. Otherwise, you’re likely neglecting mobile consumers.
Google also looks at the mobile version of your website first to determine your search engine rankings. If your site isn’t optimized, your competitors will rank ahead of you on search pages.
If you’re using pay-per-click (PPC) advertising, neglecting to optimize your site can also impact the landing page experience. A negative experience can increase your cost-per-click. You could blow through your advertising budget sooner than expected as a result.
Make sure your site is easy to use on desktop and mobile devices.
3. Inconsistent Branding
Consumers need to view your visual branding multiple times before brand awareness can grow. Otherwise, they won’t remember your business in the future.
If there’s inconsistent branding on your pages, you could confuse visitors. They might think they arrived on a different website. Some visitors might leave your site if there’s inconsistency in your page design.
First, make sure your logo appears in the top corner of every page. Link your logo to the homepage.
Make sure your visual brand (color palette, fonts, imagery styles, etc.) appears consistent across every page. Match the branding you use on other marketing materials and channels, too.
4. Long Load Times
Your website’s design can also impact your page load times. Remember, slow load times can impact your conversion rate. You could struggle to generate leads and sales if your site is lagging.
Run your site through Google’s PageSpeed Insights to determine what’s causing your pages to lag.
For example, it’s possible you need to condense your images. Consider working with a web design and development agency to make informed changes to your site.
5. No SEO
Search engine optimization (SEO) can help your website rank higher on Google. Your website’s design and development can impact your organic rankings, though.
Remember, Google looks at the mobile version of your site first. It also considers if your site is fast, secure, and user-friendly.
Make sure each page is optimized with a focus keyword. Otherwise, work with a website design and development agency to improve your technical SEO. Website redesign SEO services can help you reach new customers.
6. A Poor User Experience
When Google determines your rankings, it also considers the user experience (UX) on your site. A negative UX indicates your site is difficult to use and navigate. A positive UX can encourage people to keep exploring your pages.
You can work with a website design agency to improve the UX across your site. Otherwise, try:
- Using negative space
- Writing with short sentences and paragraphs
- Organizing text under headings and subheadings
- Improving the navigation
- Adding social signals
- Removing unnecessary fields from forms
- Ensuring buttons are easy to click on
- Adding an SSL certificate for security
Improving the UX on your site can encourage visitors to engage with your content. You could have an easier time generating leads and conversion.
Meanwhile, their dwell times will increase, which can benefit your organic rankings.
7. It’s Been a While
When was the last time you requested website redesign services? New web design and development trends pop up constantly. If it’s been a few years, you’re likely behind the times.
Old design trends include:
- Gradients everywhere
- Heavy drop shadows
- Bevels
- Color inconsistencies
Falling behind the trends can discredit your authority. Instead, work with a web design and development agency to keep up!
Designed Right: Invest in Website Redesign This Year
Do these signs that it’s time for website design services sound familiar? If you spot these issues across your site, it’s time for a change. Redesigning a website could give your digital marketing strategy the boost it needs.
With a new website, you can generate more leads and sales than ever before.
Ready for a change? We’re here to help.
Contact our team today to get started.
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