Before they decide to invest in a product or service, 53 percent of U.S. consumers use a search engine to do research. This includes potential clients who might be interested in working with your house cleaning or commercial cleaning business.
Do you want to get your company noticed by online researchers? If so, SEO (short for search engine optimization) is one of the most effective tools you can utilize.
What Is SEO?
Before we dive into the specifics of cleaner SEO, let’s address what SEO is and how it works. SEO involves a variety of tactics all geared toward making your business’s website more visible on search engine results pages.
Most people won’t click past the first page of results, and more than 25 percent of people click on the first result at the top of the page. The right SEO strategy will increase your chances of getting to this coveted position and will help you drive more traffic to your cleaning business’s website.
Benefits of Cleaning Business SEO
The primary benefit of a good cleaning business SEO strategy is that it will help you to increase your website’s online visibility. There are other benefits to keep in mind, though, including the following:
People are more likely to trust businesses that rank at or close to the top of the search engine results page. If potential clients view your cleaning business as a credible and reliable one, they’re going to be more inclined to reach out and want to work with you.
Increased Brand Awareness
The closer you are to the top, the easier it is for people to become aware of your business and what you offer. This, in turn, helps to drive more traffic to your website and creates more opportunities for you to gain more clients.
Speaking of gaining more clients, this is another perk of a good SEO strategy. The more people visit your website, the easier it is to close the deal and convert them to paying clients.
When done well, SEO for cleaning services can be a very cost-effective marketing strategy, too.
A lot of popular SEO tactics (including those discussed in the following section) don’t require a big upfront investment. They allow you to see results and grow your business without spending a ton of money.
How to Use SEO for Cleaning Services
Now, let’s get into how you can use SEO and digital marketing for cleaners to increase your business’s visibility. Listed below are some of the best strategies you can implement today:
Use the Right Keywords
Keywords are an essential component of a solid SEO strategy. Keywords are words and phrases that people are likely to type in when they’re searching online for specific products or services.
In the case of a cleaning business, people might be using search terms like “cleaning service in North Carolina” or “commercial cleaning company near me.” When you use these words and phrases in your website content, your business is more likely to show up on people’s search engine results pages.
Start a Blog
Websites that have a blog receive 55 percent more visits than websites that don’t have a blog.
If you haven’t already created a blog for your website, now is a great time to do so. The same goes for those who have a blog but haven’t added to it in a long time.
Regularly publishing blog posts creates more opportunities for your website to show up in people’s search results. It also allows you to further increase your business’s credibility and provide more value to your clients.
Prioritize Local SEO
Local SEO is all about making your business’s website more visible to those who are local to your area (and, by default, more likely to work with your cleaning service).
One of the easiest ways to improve your local SEO strategy is to use keywords that include your location. For example, if your business is located in Raleigh, North Carolina, you might optimize your content using keywords like “Raleigh cleaning service.”
Claim Your Google My Business Page
Another good local SEO tactic is to claim your business’s Google My Business Page. It’s free and easy to do. It also adds credibility to your cleaning service and ensures that it will show up when people are looking online for businesses like yours.
Be sure to optimize your Google My Business Page, too. Add contact information, business hours, and photos to make it more enticing to potential clients and further increase your cleaning company’s legitimacy.
Ask for Online Reviews
Online reviews are some of the best tools for improving your business’s reputation and increasing your online reach. In fact, 72 percent of customers say they rely on Google reviews to help them find new businesses.
If you don’t have a lot of online reviews for your business, reach out to your clients after their next cleaning and ask them to leave a review. You may even want to run a contest or host a giveaway to encourage more reviews. Offer a prize like a free cleaning to the winner (that’ll definitely encourage people to leave positive comments).
Partner with a Professional
If you’re still struggling with SEO or need more help boosting your ranking, don’t be afraid to reach out to a professional, either. Partnering with a digital marketing or SEO agency is a great way to establish a solid SEO strategy and gain insights into what you can do to grow your cleaning business.
Start Using SEO for Cleaners Today
Now that you know more about the benefits of cleaning business SEO, are you ready to get started? Follow the strategies outlined above so you can level up your marketing strategy, attract more clients, and set your business up for long-term success.
Do you need more help with cleaning or janitorial SEO? Want more cleaning business marketing tips? Contact us today at WSI to learn more about our digital marketing services. Learn more about our service and packages for Cleaning Business SEO.