Google recently announced that it will give a special boost in the search results if your website is responsive and mobile friendly. Today, it is not enough to have a website but it is also important to ensure that your website is able to render itself correctly in all the devices used by the visitors regardless of the size of the display. Responsive website design is not just a fancy idea today but also a necessity if you want to survive online today. How can responsive web design or web development help your business and why is it the need of the hour today?

#1 Today almost all the mobile phones are internet enabled this gives a very high percentage of the population easy access to the internet. People are no more limiting themselves to laptops and desktops to access the web and to research their favorite products or services. In other words, people will be using a wide range of gadgets such as laptops, desktops, smart phones, iPhones, Tablet PCs and so on. All these visitors should be able to access your website and navigate through it without any difficulties. Responsive website design will take care of this challenge and ensure seamless browsing experience to your visitors. If you do not create a responsive website then you are likely to lose a major chunk of your traffic.

#2 Mobile data costs have become cheaper these days when compared to the days of the past. This again encourages more people to use the internet on the go. Statistics say that over 50% of the customers access the brand website when they are in the retail outlet before making their final shopping decision. When they do that, they should be able to access your brand website easily without any problem otherwise you will unnecessarily be putting yourself in a disadvantageous position in terms of competition.

#3 You will be able to get certain amount of leverage on the search engine ranking if you have a responsive website. Without a responsive website, you will lose this search engine ranking benefit.

These are some very important reasons why you should design a responsive website. Do not hesitate to approach a web development company to convert your existing website into a responsive website. If you do not already have a website, then you should make sure that you approach a website design company that is capable of designing responsive websites. You cannot simply afford to overlook this factor because it has a definitive say on your P&L graph.

When you are embarking on the project of designing a responsive website, you will need to find an experienced service provider. Take time to review the portfolio of your website design company to ensure that you are working with a capable service provider. It is also important that you work with a company that has experience working with various niche industries. It is certainly an added advantage if your website design company has experience working with your niche industry.

Learn more about responsive web design at WSI Proven Results. Call 704-455-8573.