Marketing has always been a complicated business but any beginner who hears all the new technical terms today will be confused. Well, it’s important to get up to date, considering that digital marketing costs businesses over $155 billion a year.
Luckily, you can learn a lot about these strategies without a lot of technical experience. Let’s talk about SEO and social media and some tips on how you could be using them to grow your business.
1. SEO And Social Media Are Not Remote
These two marketing tools are not remote from each other at all. In fact, not only do they have a lot in common, but they may affect each other.
Both of them have the goal of directing people to your website or business, both require the use of specific language or even keywords, and both are even free if you know what you’re doing!
You should be using these tools in tandem to promote your content. If you are using a blog to get organic search traffic into your website, leave prompts at the bottom to have readers like you on Facebook or follow you on another platform. When you’re on your social media, share some of your blog content with your followers!
The more followers you have, the easier it is to get even more. The more traffic you have on your website, the higher you’ll rank on Google. Use both of these tools to help grow the other. They are both parts of your digital marketing strategy, so make sure their goals are aligned.
2. Use SEO Tactics Across The Board
You should be treating your social media as if it were your website. There’s nothing wrong with being found on LinkedIn instead of your website, especially if your profile has the right links to direct traffic there.
Use proper keywords strategically to try to rank across the board. Using the same keywords is a great idea for staying on message, avoiding any confusion, and ranking your content across the board.
You’re not only doing this for Google but also for the search engines within each social media platform. If all of your content has the same goal in mind, it will look uniform and natural, and it will perform at optimal levels.
3. Focus On Quality
This is a marathon, not a sprint. Remember that quantity will come with time and consistency, but quality content will only come with effort. You should never rush if it means sacrificing quality. Google’s algorithm, along with the keen eyes on social media, is looking for quality content.
Constantly putting out clickbait or poor content will not pay out in the long run. You will need to start building quality backlinks over time anyway, and people won’t be linking to you if you don’t put out quality content.
4. Focus On Your Brand
Stay on-brand with all of your content. If you’re trying to come across as a serious business, make sure that your message, wording, style, and everything else will stay true to the brand you are trying to create.
If you’re using pictures or other visual content on your social media or website content, make sure it fits your aesthetic and stays relatively uniform. At times where you can control your font, spacing, color scheme, and anything else, do your best to keep it all as uniform as possible.
This is excellent for creating brand recognition among your target audience, as well as brand loyalty down the road. However, that’s assuming you’re still focused on quality!
5. Use Multiple Platforms
If you’re running a business, you’re not going to be able to manage SEO marketing, Facebook, LinkedIn, TikTok, and 5 other platforms. However, if your marketing team can handle a few extra platforms, do it.
Your target audience doesn’t stick to one platform, so why should you? You could be missing out on a lot of business by sticking to one platform. The good news is that once you have a following on one platform, it’s easier to build it up on another.
If you start incorporating another platform into your strategy, share it on your existing platforms and link to it on your website content. Don’t be shy about repeating these shares and promoting your new account, but don’t get too spammy. Making 4 or 5 posts about it within the first 2 weeks of the account’s launch is perfectly reasonable, but 3 times a day will get old. Try to post at peak times to maximize the promotion.
6. Stay Up To Date
Another thing that SEO and social media have in common is that they change all the time. Even though they feel so familiar to marketers by now, they are still relatively new tools that are constantly adapting, so you need to keep up with them if you want to succeed.
Make sure you know the basics of how SEO works, read up on the news and keep up with the latest social media trends so you don’t fall behind. This will put you far ahead of the competition when it comes to ranking. Remember, you’re playing the long game!
Now that you know a little about SEO and social media, there’s no time like the present to start using these tools to grow your business. Just stay up to date with our latest marketing news, put these skills to good use, and contact us with any questions or any help you may need!