Marketers are currently struggling to engage consumers in real-time, create cohesive experiences, and innovate. If you’re struggling to innovate too, keep an eye out for the latest digital marketing trends. Following the top digital marketing trends could help you reach more customers online.
Then, you can generate more brand awareness, website traffic, and leads before boosting your ROI.
Not sure where to start? Here are the seven trends to add to your digital marketing strategy before 2022.
Adding these trends to your digital marketing plan will help you get a step ahead of the competition. Meanwhile, you can impress customers before drawing them to your business.
Give your business the boost it needs with these seven trends today.
1. Personalization
Before using the rest of these digital marketing trends, take the time to research your target audience. Otherwise, following these trends won’t necessarily help you appeal to customers.
In fact, about 84% of consumers say being treated like a person is important to winning their business. About 74% get frustrated when website content doesn’t match their interests. Meanwhile, overs 50% will switch brands when companies fail to personalize.
First, determine who your customers are based on demographics and psychographics. Consider their:
- Age
- Gender
- Location
- Marital status
- Income
- Buying behaviors
- Pain points
- Language
- Education
- Interests
- Hobbies
You can segment your customers into distinct groups to better appeal to their needs and interests. Personalizing your content will help you forge an emotional connection with customers. They’ll recognize that you understand what they’re going through.
You could have an easier time attracting customers if you personalize your digital marketing strategy.
In fact, marketers experience eight times the ROI on marketing spend and a 10% increase in sales after personalizing. About 80% of consumers are more likely to make a purchase when brands personalize, too.
As you follow the rest of these trends, keep personalization in mind.
2. SEO Trends
Google’s search engine algorithm changes hundreds of times each year. Keep up with the latest algorithm changes and search engine optimization (SEO) trends. Otherwise, your search engine rankings could drop.
Higher search engine rankings will help you generate brand awareness and recognition. You can generate more website traffic, leads, and sales through SEO, too. Since SEO is a cost-effective marketing strategy, it can also improve your ROI.
First, make sure to update your website based on Google’s Core Web Vitals. Following the Core Web Vitals will ensure a positive user experience (UX). A better UX on your site will encourage people to dwell and explore.
Your clickthrough rate and dwell times will improve, which could boost your SEO rankings.
Higher rankings will also position you ahead of competitors. Your credibility could improve as well.
As you explore the top digital marketing trends in SEO, keep voice search and featured snippets in mind. Featured snippets appear at the top of search engine result pages. Many voice search results (over 40% of results) pull from featured snippets.
About 75% of voice search results rank in the top three for a query, too.
You can work with an experienced business marketing agency to improve your SEO digital marketing plan.
3. Automation
As you develop your digital marketing strategy for the year, look for ways to better utilize your time. You can automate repetitive tasks to improve your efficiency.
For example, you can use automation as part of your email marketing strategy. You can direct emails to send to consumers based on specific behaviors.
Consider setting emails to send when someone abandons their cart on your website. You can personalize these emails to show consumers what they left behind. You might have an easier time directing people back to your website.
Then, you can turn that abandoned cart into a sale!
4. Video Content
Video content is dominating as well. In fact, videos will account for 80% of all website traffic by the end of 2021. You can use video content as part of your SEO and social media marketing strategies.
First, gather keyword research to determine what your customers are searching for online. Then, use video content to answer their questions. Once you create your video, share it on your company blog.
Make sure to add a transcript and optimize it for SEO. You can also use a video editing tool to get you video just the way you want it.
You can create live videos on Instagram and Facebook, too. Use AR and VR on Snapchat and TikTok as well. Keeping track of the latest video trends will help you remain relevant online.
5. Chatbots
If you want to use the top digital marketing trends to improve your website, consider adding chatbots to your site. Chatbots can improve the user experience. Consumers will have an easier time finding answers to their questions online.
You can use chatbots to help customers even when your store is closed.
Use automation to improve your chatbots as well. Then, you can start generating more leads and online sales.
6. Influencer Marketing
If you want to update your social media digital marketing plan, consider partnering with an influencer this year. Look for an influencer who already has a strong following. Make sure they’re able to reach your target audience.
Then, ask them to promote your product or service.
You can use the influencer’s existing brand trust and loyalty to build your own credibility. Consumers will listen to the personal recommendation. They might decide to give your business a try.
7. Shoppable Posts
You can also improve your social media marketing strategy by creating shoppable posts on Instagram.
Consumers can click on a photo that features your products. They can learn what the product is, as well as the price for it. Then, they can click on the post to shop while they’re still in the app.
Digital marketing trends like shoppable posts can streamline the shopper’s experience. Offering them a convenient way to shop could boost your sales.
Set Yourself Up for Success: 7 Digital Marketing Trends for 2022
Don’t miss the chance to expand your reach online. Instead, give these seven digital marketing trends a try. Adding these trends to your digital marketing strategy could set you up for success in 2022.
You don’t have to update your digital marketing plan alone this year. We can help.
Contact our team today for a free consultation.
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