4 Socialcam Tricks for Your Small Business September 13, 2012 by Neha Prakash 1 Tweet +1 Share Pin It Share This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Socialcam is a staple for instantly sharing video content. Touted as “Instagram for video” the app has seen great traction, logging 36 million members as of May 2012. A large segment of that user population, though, is comprised of brands using video content as a marketing tool. Top brands range from the New York Jets to General Electric. Big brands find success on Socialcam by letting fans and the general public behind the scenes of the well-known name and providing customers the chance to interact with makers of the product. But this strategy isn’t reserved for well-known companies. Small businesses can also create conversations around their brand by emulating … [Read more...]
6 Step For A Better Small Business Facebook Page
By February 21, 2012The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes. While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level. The first step to making your small businesses Facebook page stand out is to embrace FBML (Facebook Mark-up Language) – which is one of the best ways of turning your business Facebook page to an interactive one. Facebook pages are essentially built using apps. The areas (tabs) with your business’ feed, photos, info etc are apps that are built into the Facebook pages by default. To create a fully customisable tab, you need to add the static FBML App and then personalise it to reflect your business. So here goes with a step by step guide to implementing a static FBML page (this guide assumes you … [Read more...]
