Pay Per Click (PPC) advertising is an investment, and just like any other, it has to pay for itself. PPC is enormously powerful. You only advertise to people who are looking for what you have right now, and you only pay when they respond by clicking through to your website. The price is determined by an ongoing real-time bidding process that is based on true market values.
Pay Per Click Marketing helps you reach targeted leads that will be funnelled to your website instead of your competitor’s. How does it work? When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.
In fact, people could be searching for what you offer right now! The key is to know exactly what keywords they are using to search. WSI’s Internet Marketing Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Pay Per Click Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay Per Click (PPC) advertising campaign. Pay Per Click advertising is extremely effective and creates a great return on investment. And remember, you are not charged a fee simply because the ad is displayed. You are only charged when you Pay Per Click ad is clicked on.
Pay Per Click – WSI’s 5-Step Plan
Step 1: Create an informative webpage
- Ensure there is a call-to-action
Step 2: Generate a list of keywords
- Keywords that potential buyers would search
- Identify your negative keyword list
- Identify broad and exact matches phrases
Step 3: Build your campaign
- Research bid prices on Google
- Write your Google AdWords advertisements
Step 4: Monitor your results
- Split test ads against each other to achieve higher click through rates
Step 5: Improve your performance
- Rewrite ads to improve click through rates
- Optimize landing pages to improve conversion rates
- Improve you ROI by adjusting bid prices
Contact WSI Proven Results today to see if Pay Per Click advertising is right for your business.
