As small businesses now devote an average of $75,000 a year to digital marketing, a lot of that money goes directly to social media promotion. That’s because, apples to apples, social media allows companies to tap directly into their markets in a way that very few tools can. As each social media trend rises and falls, there’s …
Search Engine Optimization (SEO) is a broad umbrella that includes a lot of other tasks and metrics. What you may not expect is that social signals also fall under this umbrella. It’s one of the vital SEO ranking factors you may not be taking advantage of to its fullest potential. Wait, what are social media signals? How …
Even with Penguin 4.0 running in real-time, links continue to be one of the most important ranking factors going into 2017. While there are literally tons of over-complicated link building strategies (IFTTT Networks) sticking to these three simple types of links in 2017 will help you rank higher, attract more traffic, and increase leads. While …
(iStock/The Washington Post) Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Maybe your mother’s birthday is coming up, and Facebook’s showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram’s …
In the name of “user experience,” Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can’t rely on organic reach. For those businesses that have yet to run a Facebook ad, let the following …
With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are no-brainers. Just follow the steps and rest assured there is minimal risk for a Google takedown. However, it can be easy …
Businesses today know the importance of utilizing social media marketing to grow their business. Here are a few stats about social media for businesses. For more information, contact one of our expert consultants at 704-455-8573.
Responsive web design is the need of the hour. All the new websites that are being designed should embrace responsive technology and all the existing websites should consider moving to responsive website design technology. Why is responsive website design so very important and what are the advantages of using this technology? Optimum user experience Statistics …
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