7 Ways to Bury Your Competitors in Local SEO

Search engine optimization (SEO) is appealing in theory, but there’s a problem; there are thousands of businesses, some of them massive in size with budgets to match, already competing for a fixed number of slots at the top of Google search engine results pages (SERPs). There’s an entirely separate realm of SEO—local SEO—that could give…

SEO Pricing in 2017: Understanding the Average Cost of SEO Services

Even though many business owners understand the importance of SEO, the industry has such wide pricing variations that it is hard for many business owners to wrap their mind around the average cost. Long gone are days of cheap outsourced SEO consisting of directory and article submissions. In today’s competitive digital landscape, you need a…

The 3 Types of Links You Need to Rank in 2017

Even with Penguin 4.0 running in real-time, links continue to be one of the most important ranking factors going into 2017. While there are literally tons of over-complicated link building strategies (IFTTT Networks) sticking to these three simple types of links in 2017 will help you rank higher, attract more traffic, and increase leads. While…

DFSA and the Not-So-Subtle Hint that PPC is Changing

Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers’ arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over our search campaigns in the same way we leverage RLSA (remarketing lists for search ads) as bid only. There are also many other features that you may…

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