Today, with nearly every business looking to have an online presence, it is important to have an edge over your competitors. Even though the “map” rankings have been shown time after time to drive business and revenue to local businesses, there are still a ton of small businesses that have neglected the basics of establishing …
In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of …
With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are no-brainers. Just follow the steps and rest assured there is minimal risk for a Google takedown. However, it can be easy …
More than half of the searches on Google come from mobile devices. Being listed in Google’s mobile search results will have a huge impact on the number of visitors that come to your site. Are you missing out on new opportunities? Although more than half of searches happen on mobile, desktop searches have not declined. …
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